We live in a genered world where we are bombarded with messages about sex and gender. On a daily basis we face deeply ingrained beliefs that your sex determines your skills and preferences, from toys to career choice. But what does this constant gendering mean for our thoughts, decisions and behaviour? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that bombard us all the times and shows how these messages mould our ideas of ourselves and even shape our brains. By exploring new, cutting-edge neuroscience, Gina Rippon urges us to move beyond a binary view of our brains and instead to see these complex organs as highly individualised profoundly adaptable, and full of unbounded potential.